Build a more profitable direct channel for your boutique hotel
Strategy consulting + automations so you can end OTA dependence. Focus on your guests while the direct bookings come in on autopilot.
client Results
4X
2026 summer
booking pace
+73%
growth in
two years
7.5X
2026 summer
revenue pace
You've built a beautiful stay that guests love.
So why do margins still feel so compressed?
Does this sound familiar?
You hired agencies or spent on ads, but the direct bookings never quite come in and the marketing budget keeps burning.
You invested in tech systems or software, but your numbers never look like the demo or sales rep said they would.
You're not sure what to invest in next, with a dozen tools, tactics, and "must-haves" out there, and no way to tell what's worth your time.
Now imagine...
You keep a higher share of every booking so your demand finally shows up where it should: on the bottom line.
You always know the right next move and how to execute, so your time goes towards what gets your highest returns.
You have stronger guest relationships. A first stay turns into a second, a referral, a name that comes back, year after year.
Your revenue doesn't ride on one channel: direct, repeat, referral, ancillary start pulling their weight.
I help you build a profitable direct channel.
I'm Brooke
I design direct channel strategies and set up automations to increase your direct conversion, build guest relationships, and diversify revenue streams — without complicating operations.
I’ve spent 10+ years in marketing and conversion to drive business growth.
You focus on serving your guests, the direct bookings come in on autopilot.
Here’s how
it works
step one
First, we'll talk about your goals.
I’ll deep-dive your current direct channel and identify core opportunities to reach your profitability goals.
That’s where we’ll focus our effort for the next 90 days.
step two
I'll launch your strategy.
I’ll lay out your strategy and set you up with the systems to accelerate your results.
These systems make sure your strategy keeps working, regardless of the season, staffing, or retainers.
step three
We'll track impact.
We’ll track impact for 30 days to see how the changes react to real guests, demand patterns, and operations.
We’ll adjust anything as needed to make sure you’re reaching your goals.
Then I hand over the systems to you, so you're running independently.
step four
You get back control over your property.
OTAs don’t loom over your head anymore, you focus on guest experience, and direct bookings come in on autopilot.
That's what independence really feels like.
Client Results
4X Booking Pace for Summer 2026
This 14-room boutique is located in a touristy region. A saturated hotel market meant they were drowning in a sea of options.
I refined the brand identity to differentiate from competitors and improved product perception by leveraging guest experience, amenity inventory, and property story.
Within 2 weeks, their summer booking pace quadrupled.
+6% Booking Conversion Rate
This Mediterranean independent’s booking value underwhelmed in its comp set, leaving this beautiful stay underbooked.
I help them refine room merchandising and added margin-friendly booking perks to attract target guest segments.
Better competitiveness increased booking conversion rates within a matter of days.
+4% Shoulder Season ADR, YoY
High dependence on summer season for yearly revenue left this coastal property financially vulnerable.
I identified their profitable and viable guest markets, then aligned rate strategies and offers to attract those bookers.
They saw a 4% ADR lift on rooms, compared to the year before.
FAQs
What makes you different from other consultants?
Other hotel consultants look across every department. They'll hand you a big report, do a debrief, then you're left with lots of competing priorities.
I work deeply on one thing: the direct channel. I believe focus is the fastest way to reach your goals.
I identify your most profitable opportunities and leverage assets your property already has to maximize speed to revenue. Then I build you the strategy and the systems to accelerate your results so you keep seeing impact, regardless of season, staffing, or retainers.
I’m considering hiring a marketing agency. Why go with you?
Marketing agencies are good at driving more traffic: clicks, reach, and impressions. They often don't ask how that traffic converts to bookings. You can quickly burn through a marketing budget without seeing returns this way.
Instead, if you're looking for a thought partner and hands-on specialist who thinks deeply about your margins and direct channel as a complete ecosystem, I may be a better fit for you.
I'll help you identify where to focus effort, what actually pays off, and support you with systems so you reach your profitability goals.
What kind of results can we expect?
Depends entirely on your baseline and your goals, so it’s impossible to promise specific numbers without data.
My strategy for you is always grounded on better profit margins. I’ll help you track it over time so you can make sure you’re reaching your goals.
What’s the typical timeline on this?
Each sprint is 90 days, where we're focusing our efforts on the highest-leverage play for your direct channel. I'll map your strategy, support you with the systems to accelerate results, then track impact for 30 days.
At the end of 90 days, you'll have everything you need for that strategy to keep bringing in results, regardless of staffing, season, or retainers.
How much time will this take from our team?
Minimal. We'll align on one strategy meeting at the start, then touch base on bi-weekly meetings. Plus, you'll have ongoing access to support channels so you always know what our next milestone is and how to get there.
How do we get started?
Click the “Get Started” button. We'll chat about your goals and see if I'm the right person to help you.
Either way, you’ll leave knowing the best next move to improve your direct channel.
